Start a Dog Poop Business in 2025: Full Guide to Profit & Freedom
You can start a dog poop scooping business in 2025 with minimal investment, a few tools, and smart systems. It’s a low-overhead, high-demand service that pays surprisingly well, and offers a scalable path to time freedom, recurring income, and real community impact.
You don’t need a fancy degree or startup funding, consistency, and a system people can count on. Whether you want a weekend side hustle or a full-time route, scooping dog poop can be a shockingly profitable business when done right, and we’ve proven it at scale.
We turned a simple chore into a 19 location brand by combining pro-level service, sanitation protocols, and customer trust. From first-time scoopers to franchise operators, we’ve built the blueprint, and this guide gives you everything you need to follow it.
Ready to start your own dog poop business in 2025?
We’ll walk you through services to offer, pricing models, startup tools, legal tips, and how to get your first 10 clients, plus what separates the pros from the hobbyists. Let’s scoop smart and build something that lasts.
My Story (And Why I Started Poo Squad)
Before I was the “Chief Scooper,” I was the Director of Technology for an ed-tech startup. I spent my weeks flying coast to coast, living out of airports and hotel rooms. On paper, it looked like success. But inside, I was burned out and missing the life I actually wanted.
Then one day I read a story in Entrepreneur magazine about a guy making millions picking up dog poop. At first, I laughed. Then I got curious. I knew I didn’t want another corporate ladder. I wanted freedom, family time, and something real. So I picked up a rake, knocked on some doors, and Poo Squad was born.
At first, it was just about helping people with a crappy chore, but it quickly became so much more. I realized this was a real way to serve families, create jobs, and give people back their time. Now we’ve grown into a multi-location brand.
Hopefully my story helps bust the stereotype that you start this type of business out of desperation or you’re not “smart enough” to do anything else. If you like money and helping people, it’s actually quiet the opposite!
Is a Dog Poop Business Worth It in 2025?
If you’re looking for a business that people laugh at, until they realize how much money it makes, this is it. The dog poop pickup industry has quietly turned into one of the most consistent, low-overhead, high-demand services around. And it’s only getting stronger.
There are over 65.1 million households with dogs in the U.S. alone. That’s millions of backyards, apartment complexes, and parks collecting waste daily. Most of those families don’t have time, tools, or desire to deal with it, and more of them are realizing they don’t have to.
What started in one neighborhood as a side hustle turned into dozens of thriving routes, clean branded trucks, and franchise owners paying off RVs and quitting corporate jobs. The work isn’t glamorous, but the results are.
The biggest reward?
Many operators are running efficient, mostly automated businesses that give them back control of their time.
It’s about outsourcing what others can’t, or won’t, do safely and reliably. This job requires sanitation protocols, trust, and consistency. You’re not walking into someone’s yard; you’re stepping into their life, and that kind of responsibility builds loyalty fast.
Ready to see what services people actually pay for? Let’s break it down.
What Services Should You Offer?
Dog poop pickup might sound simple, but the right service mix can turn a bucket and rake into a business people rave about. Here’s what the most successful scoopers offer, and what separates the backyard dabblers from the industry leaders.
Core Services
Most customers want consistency. That’s where recurring services build:
- Weekly and bi-weekly poop scooping: The bread and butter. Predictable, efficient, and easy to route.
- One-time cleanups: Great for move-ins, rentals, or yards that haven’t been touched in months (and yes, we’ve seen it all).
Both types keep cash flow steady and make your business sticky, people rarely go back to DIY once they’ve hired help.
Add-On Upsells
Smart operators add high-margin extras that make customers’ lives easier, and boost profits without doubling the workload.
- Yard deodorizing and sanitation: One of the easiest upsells. We offer pet-safe treatments that keep backyards smelling fresh and reduce bacteria buildup.
- Free pet profiles with QR-coded ID tags: A customer favorite. If a dog gets out, a simple scan connects the finder to the owner instantly. It’s functional and builds brand loyalty.
- Commercial services: HOAs, dog parks, apartment complexes, kennels, hotels, every one of them deals with poop, and most don’t have a good system in place.
- Event services: Think dog birthday parties, “Bark in the Park” nights, pet adoption events. Yes, people pay to have someone handle the mess.
These services make your business look more legit, and make customers feel like they’re getting more than scooping.
What Sets Elite Businesses Apart
Some folks show up with a bag and a bucket. Others build something customers never want to leave. Here’s what takes it to the next level:
- Dog Poop Report Card: If we spot anything off, we let the customer know. Irregular waste can be the first sign of a health issue, and most owners never see it themselves.
- Personalized welcome videos and branded trucks: That first impression matters. And a well-wrapped vehicle builds trust before you ever knock on a door.
- Text message alerts and gate-lock photos: You’ll get a heads-up when we’re on the way, and proof your gate is latched when we leave. It’s about peace of mind, and it works.
Offering the basics gets you in the game. Offering these? That’s how you own the neighborhood.
Tools and Startup Costs: What You Really Need
You don’t need a storefront. You don’t need a fancy rig. You need the right tools, a tight route, and the discipline to show up every week without fail. That’s how this business grows.
Basic Tools
If you’re getting started, here’s what you actually need:
- Rake and bin or scooper set – Strong enough for any terrain, easy to clean.
- Gloves – Always.
- Disposable bags – Thick enough to seal the smell and the mess.
- Sanitation supplies – Disinfectant spray, shoe cleaner, and wipes for your tools between jobs.
That’s your baseline. No excuses.
Software and Admin
The difference between a hobby and a business? Systems.
- Route planning and invoicing: Apps like Jobber or Sweep&Go keep your day tight and your payments on time.
- Business registration and insurance: You’re entering people’s yards, this isn’t optional. Get insured, get legit, and protect yourself from day one.
Even a solo operation needs digital infrastructure. It’s how you scale past burnout.
Startup Budget Breakdown
Let’s break down what you’re really spending:
- Solo operator: You can get started for as little as $200–$1,000 depending on the quality of your gear and whether you already have a reliable vehicle.
- Franchise model: If you want the systems, branding, and proven roadmap already built, it’s going to cost more, but it’s a different game. Some systems start at $7,500, which includes training, tech, and marketing support. Check out what this model looks like in practice.
Either way, it’s a small price for a service people are grateful for and happy to refer.
Pricing: How Much Should You Charge?
When it comes to pricing, you’re not picking up poop, you’re saving time, preventing health hazards, and restoring peace to backyards and families. The right pricing model keeps things simple for customers and profitable for you.
Residential Pricing Models
Homeowners care about convenience and clarity. Most businesses stick to one of these two models:
- Per visit: Great for one-time cleanups or occasional customers.
- Monthly packages: Ideal for weekly or bi-weekly service. Most packages scale based on:
- Number of dogs
- Yard size
- Frequency of visits
This gives you the flexibility for labor while offering flat rates that make sense to the customer.
Commercial Pricing
Larger properties need ongoing care, and reliable partners.
- Bulk pricing for apartments, parks, HOAs, or kennels: These clients pay for reliability and scale.
- Maintenance contracts: Great for ongoing dog waste station upkeep. Don’t forget to include bag restocking and disposal.
- Deodorizer services: High-margin add-ons that improve the environment and justify premium rates.
Commercial clients want professionalism, not patchy service. Offering deodorizing and sanitizing services often helps seal the deal.
Poo Squad’s Tiered Model
Here’s how a service-first model works in the wild:
- Transparent tiered pricing based on dog count and visit frequency.
- Free extras like pet profiles and QR-coded tags.
- Clear expectations: automated billing, photo-verified gate latches, and health report cards when something looks off.
It’s about being reliable and thorough. That’s what customers come back for.
Legal Setup, Licenses & Insurance
Starting a poop scooping business might be simple, but skipping the legal setup is a rookie mistake that can cost you customers, or worse.
Business Structure
You’ll want to decide early between:
- Sole proprietorship: Quick and cheap to set up, but offers no liability protection.
- LLC (Limited Liability Company): A better fit for most. It separates your personal assets from business risks and makes you look more professional from day one.
Pro tip: If you’re stepping into someone’s yard with tools and a service promise, you want that protection.
Waste Disposal Laws
Here’s where things get specific. In many states, you can haul waste and dispose of it properly. But in places like New Jersey, for example, local laws may prohibit scooping businesses from transporting pet waste offsite. That means you’ll need to bag it and leave it on-site, in a sealed bag, never in the customer’s trash can.
Why? Sanitation standards. Always check local ordinances and know what’s allowed.
Liability Coverage and Client Safety
This is a backyard business, but safety is front and center:
- Carry general liability insurance to cover accidents, injuries, or property damage.
- If you have employees, add workers’ comp coverage too.
- Use background-checked, uniformed team members with ID verification systems to build trust.
Photos of latched gates and arrival alerts aren’t service perks, they’re safety protocols that make your clients feel confident in letting you into their space.
Health Department Rules
Check with your local health department for any regulations on biohazard handling, especially if you’re offering sanitizing services. In some counties, you may need permits if you’re applying treatment products or managing waste across multiple properties.
A few phone calls upfront can save a mountain of problems later. Customers care that you take this seriously, and so do the regulators.
How to Get Your First 10 Customers
The first 10 are the hardest, but once people see your bright orange shirts and clean yards, word spreads fast. Here’s how to plant those early seeds and turn them into a real business.
Local SEO
You don’t need to master SEO, you need to show up where your customers are searching.
- Google My Business: Set up your profile, add photos of your truck, gear, and smiling team. Include service areas and a keyword-rich description.
- Use the right terms: “Dog poop pick up,” “pooper scooper near me,” and “pet waste removal [city name]” are the kind of searches people make when they’re frustrated and ready to hire.
- Post regular updates and reviews, it’s free visibility that grows trust.
Here’s an example of what a real pooper scooper service looks like online.
Offline Hustle
It’s still a local business, and nothing beats in-person trust.
- Flyers at dog parks, vet clinics, and pet stores. Keep them clean, simple, and benefits-focused.
- Referral cards: Offer a free week for both parties if they refer a new client.
- Door hangers: Old-school but gold. Hit neighborhoods with high dog density and busy families.
You’re not offering a service, you’re solving a problem.
Emotional Messaging That Converts
This work isn’t glamorous, but what it does for people is powerful.
- Time-saving: “No more weekends ruined by yard duty.”
- Family harmony: “No more arguments over who’s picking it up this time.”
- Cleanliness and health: “Protect your yard, your pets, and your nose.”
Customers aren’t buying a cleanup, they’re buying relief.
Answering Questions
Let’s hit two that come up constantly:
Do I need a website to get started?”
No, but it helps. You can land your first few clients with a GMB listing and flyers. But to scale, you’ll want a simple site to collect leads and answer FAQs.
Can I run this as a part-time gig on weekends?
Absolutely. Many start that way. Be honest about your availability and stick to your schedule. Reliability is more important than full-time hours.
Scaling Your Dog Poop Business
Once the route is full and your calendar’s packed, it’s time to shift gears from solo scooper to service owner. Growth doesn’t have to mean chaos, done right, it means more freedom.
Hiring Helpers
The biggest leap in scaling? Trusting someone else to do the job.
- Train for poop safety and dog behavior: Not every yard is the same. Teach team members how to spot health issues in waste, deal with reactive dogs, and recognize danger zones.
- Use ID badges and uniforms: Bright orange shirts, QR-coded badges, and background-checked techs build customer trust at the gate.
Let clients verify who’s in their yard with a quick tap. It’s the small things that make a local business feel high-end.
Route Optimization
Fuel is expensive. Time is money. Efficiency matters.
- Group stops by neighborhood: Use mapping tools to create daily loops that cut down on drive time.
- Stack pickups based on geography and traffic patterns: No one wants to be crossing town at 5 PM to scoop two yards.
Route planning software helps, but even a Google Map spreadsheet is better than winging it.
Automation Tools
You don’t need a tech degree, but automation is your best friend.
- Use SMS alerts to let clients know when you’re en route.
- Set up online billing so you’re not chasing payments.
- Send photo proof of locked gates or service completion, it’s not accountability, it’s peace of mind.
Here’s an example of how that looks in action. Simple systems, done consistently, scale like magic.
Franchise Playbook Lessons
There’s power in playbooks. Some operators grow faster with a framework. A franchise model can provide:
- Mentorship: Learn from someone who’s been there, who knows what tools to use, what mistakes to avoid, and how to build recurring revenue.
- Automation baked in: Systems for training, tech, uniforms, branding, and customer onboarding all in one place.
Some have gone from first cleanup to full-time income in months, unlocking freedom they didn’t think possible.
Mistakes to Avoid
Not every dog poop business makes it. The ones that don’t usually trip over the same three mistakes. Avoid these, and you’re already ahead of most.
Underpricing or Overpromising
$10 a yard might sound like a great way to win customers. But here’s what happens:
- You burn out fast, especially when that “quick job” turns into a minefield.
- You can’t afford proper gear, insurance, or marketing.
- You attract clients who expect gold-level service for bargain-bin prices.
Start with pricing that respects your time and value. You’re not scooping, you’re solving stress, saving relationships, and protecting yards.
And don’t promise more than you can deliver. Clients respect consistency more than hype.
Skipping Sanitation
It only takes one bad day to ruin your reputation.
- Tools that aren’t sanitized can carry bacteria and viruses like parvovirus from one yard to the next.
- That means a sick pup, a furious client, and your brand in question.
Clean your scoopers. Disinfect your shoes. Every yard, every time.
Not only is it safer, it sets you apart as a pro in a backyard full of amateurs.
Inconsistent Scheduling
The #1 reason clients switch services?
They never showed up.
Reliability is your brand. Whether you’re part-time or full-time, if you say you’re coming, come. Even better, send a reminder. Text when you’re en route. Send a photo when the gate’s locked behind you.
A no-show feels like a broken promise. But reliable service? That builds word of mouth fast.
Why Dog Poop Businesses Fail (and How to Avoid It)
Let’s cut through the hype.
This is one of the most profitable, low-barrier service businesses out there, but only if you treat it like a real business. Here’s where most people go wrong (and how to sidestep the mess).
Unrealistic Expectations (Thanks, YouTube “Gurus”)
There’s no shortage of viral videos promising a six-figure poop empire for $100 and a rake.
But those stories usually skip the part where people spend thousands trying to catch up, only to land five clients and a pile of regret. Success takes consistency, customer care, and time. It’s not magic. It’s systems.
If you go in thinking you’ll be rich overnight, the only thing you’ll build is burnout.
Lack of Business Systems
A poop business without systems is just… chaos.
You need structured routes, recurring billing, automated reminders, and a plan for handling growth. Otherwise, every day is a fire drill. Clients get annoyed. Jobs fall through the cracks.
Using tools like SMS notifications, GPS routing, and billing portals turns a solo hustle into something scalable.
Ignoring Customer Trust and Safety
You’re not picking up poop, you’re walking into backyards, near kids and pets. That means clients are trusting you with their homes.
Uniforms, ID badges, background checks, and things like QR verification or photo proof of service help build serious trust. Customers can’t relax if they don’t know who’s in their yard.
Trust equals retention.
Burnout from Bad Route Planning
Fuel costs. Drive time. Missed appointments.
Inefficient routing can crush your schedule, and your spirit. That’s why smart scooping businesses cluster clients by area and use mapping software to tighten the loop.
If you’re zigzagging across town all day, you’ll burn out before your business ever scales up.
Is This Business for You?
This business isn’t for everyone. But it could be everything for the right person. If you’re service-driven, detail-oriented, and you genuinely like dogs, you’ve already got a head start.
But if you hate physical work, resist routines, or cringe at the idea of early mornings, this path might not be your match. That’s okay, some gold mines aren’t yours to dig.
Here’s what success looks like: You set your own schedule. You take back your time. You build something that genuinely helps people, and gets rewarded for it.
Ready to Start Scooping?
Whether you’re mapping out your first route or dreaming of expansion, we’ve got tools to get you moving:
- Explore the Poo Squad Franchise or DIY Resources
- Subscribe for Pro-Level Scooping Tips Each Week
Start where you are. Don’t stay there.
Frequently Asked Questions (With Real Customer Concerns)
This gig might sound simple, but it comes with its fair share of “Wait, what do I do if…” moments. Here’s what people actually want to know before diving in.
Q: Is it legal to dump the poop in your trash at home?
In most places, yes, but check local ordinances. Some cities allow dog waste in your personal trash if it’s double-bagged. Others, like parts of New Jersey, require disposal on-site. That’s why services that remove waste completely can’t always do it everywhere.
Knowing your local disposal laws keeps you compliant, and keeps your customers happy.
Q: What happens during storms or snow days?
Rainy? Grab a poncho. Snowy? You’ve got a decision to make.
Many scooping services build in buffer days to reschedule during extreme weather. Some clients are fine waiting a few extra days. Others want service no matter what. Having a clear policy upfront saves a lot of awkward conversations.
And pro tip: Dog poop doesn’t disappear under snow. It waits for the thaw.
Q: Can aggressive dogs or unfenced yards ruin your day?
Yes, and that’s why setting boundaries is smart business.
Make leash-free zones or unrestrained dogs a non-starter. If a dog’s loose and lunging at you, that’s not uncomfortable, it’s a liability. Same goes for yards without fences in high-traffic areas.
Most customers understand. It’s your safety on the line.
Q: How do you deal with people who lie about dog count?
It happens more often than you’d think.
They’ll say one dog, you’ll find “evidence” of three. When that happens, take a picture and send a friendly message. Some scooping services build in a surprise inspection clause, others use the first visit to verify everything before locking in pricing.
It’s not about calling people out, it’s about keeping your business fair and profitable.
Q: Will customers actually tip or leave gifts?
Absolutely. It’s not uncommon to find thank-you notes, holiday cards, or a Gatorade on the back step.
Dog owners who value your help often go above and beyond to show appreciation. Some even say things like “You saved our marriage” after months of fighting over who handles the poop.
It’s a dirty job, but one people are incredibly grateful for.

Author: Chief Scooper
Jamie Coones is the founder of Poo Squad. He started the original location in Manhattan, KS in 2017 and has since licensed the brand to another 20 other owners with locations across the country.